USC has been recently chosen as one of 21 universities represented on LinkedIn’s publishing platform, LinkedIn Pulse, as part of a new initiative, the LinkedIn Campus Editor Program.LinkedIn bought Pulse, a professional publishing platform, for $90 million in April 2013. The LinkedIn Pulse website functions as a communal blog.Members can publish articles through this platform everywhere, sharing their work with LinkedIn’s users. It serves a hub of creative and self-reflective content from varying perspectives in different arenas of the job market.Since purchasing Pulse, LinkedIn has served a wider purpose than solely creating online resumes and managing professional networking. LinkedIn has repeatedly pushed to become one of the major players in the social media arena in regards to personal branding, promotion and student engagement. This is achieved in part through the LinkedIn Campus Editor Program made available through Pulse.USC is one of the first campuses to have a LinkedIn Campus Editor. The USC branch is led by Natalie Riso, a sophomore majoring in business administration.“By editing their articles, they not only are able to have confidence in the soundness of their articles, but anything edited by a Campus Editor is also considered for extra promotion in the Pulse Channels,” said Riso in an email to the Daily Trojan. “These promotions can turn your article from a reach of your connections to LinkedIn’s millions of users.”In addition to being named one of the 21 LinkedIn Campus Editors, Riso has been named one of LinkedIn’s Top Voices of 2015 last quarter as part of LinkedIn’s effort to promote student engagement. These top ten individuals were ranked by LinkedIn data and awarded this honor in their respective fields of expertise. Some areas include finance, social media, marketing, venture capital and health care. LinkedIn’s recognition of Riso’s work in the marketing sector has increased the celebrity and popularity of her published articles on her LinkedIn page.LinkedIn has also launched a new initiative, Student Voices, in addition to the Campus Editor program.This platforms allows university students to chime into a different conversation each month, centered on a broad theme provided by LinkedIn. Students draw on personal experiences, current events and their field of study at their own college. For example, Student Voices kicked off 2016 with January’s topic, “New Year, New Me.” The stories submitted to this sector with the hashtag “#StudentVoices” are then reviewed by the LinkedIn Campus Editor from that respective institution.“As a Campus Editor, I am in charge of curating the best content USC has to offer from its students,” Riso said. “This includes finding top achievers in the USC ecosystem and editing their work for LinkedIn.”Riso said that having someone editing other people’s stories will not only help the quality of their work but also help connect users to more people online.“As one of 21 universities chosen by LinkedIn, it is an absolute honor to be chosen as one of the first campuses to have a LinkedIn Campus Editor and to be recognized as one of the most impressive student bodies,” Riso said.